our story
About It’s Personal…Not Just Business, LLC.
Jennifer and Bill are the owners of It’s Personal, Not Just Business, LLC., and have been married for over 20 years, have two beautiful children, Will and Taylor and two wonderful Cats, Alvin the Scaredy Cat and Theo the Killer Cat who will kill you with kindness.
Our business started back in 2019 while looking for something to do during the Covid19 Pandemic. Jennifer came up with the idea of Personalized Cutting boards and Light Weight Wooden Earrings. Bill started with a few ideas and made samples for Jennifer’s approval. We also asked our friends and family their thoughts. Bill also found that his idea of 3D Acrylic laser engraved lamps was a big hit and started working on a line of customized lamps for children’s rooms. Since then, the line has expanded exponentially for all genres.
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While some said great, others were not so impressed. However, we pushed on and made a few more items, went to some of the local Street Fairs and Flea Markets and found that our Earrings, Cutting Boards and Lamps were a hit. Our customers kept asking if we had a web site and although at the time we did not, we do now.
Please look at what we have to offer and if you like anything please place an order. If not, please leave a comment and tell us why not. If you have a design of your own and would like us to customize and/ or personalize a Lamp or Board for you, please let us know.
Thanks for your time
Jennifer and Bill – October 2022
Contact for more detail cs@itspersonalnjb.com